AI check
How does your website look to ChatGPT, Claude, Gemini and local language models? The check reads only public files, like a search engine does, and respects robots.txt.
What the check looks at
The check has five yardsticks: business, public body, organisation (NGO, association), political party and news medium. Most of it is the same for all; only the content part differs. The yardstick is detected from schema.org on the pages, the domain (for example kommune.no) or the open index of public services. You can also choose it yourself.
| Check | Applies to | Points |
|---|---|---|
robots.txt lets in the AI bots that fetch pages when someone asks (15), and the training bots (5). Blocking only training can be a deliberate choice | All | 20 |
| A sitemap exists, and at most half of the pages are dated more than two years back | All | 10 + 10 |
| Every page has its own title; every page has a meta description | All | 10 + 5 |
| The business or body is described with schema.org (Organization, LocalBusiness, GovernmentOrganization, NGO, PoliticalParty and the like) | All | 13 |
| The pages show at least 300 characters of text without JavaScript; the language is declared; every page has a main heading | All | 10 + 5 + 5 |
| Products or services have structured data with name, price and currency (and availability for goods) | Business | 25 |
| Content pages are marked with a type (Article, WebPage, Service, Event and the like) and a date (published or changed) | Public body, organisation, party, medium | 15 |
| The front page links to the key pages: services, contact and about (public body); work, membership, contact and about (organisation); party programme, policy, representatives and contact (party); about, contact and editorial standards (medium) | Public body, organisation, party, medium | 10 |
/llms.txt (2; contested, Google says it can be ignored) and /.well-known/ai-catalog.json valid by the AI Catalog specification (5) | All | 2 + 5 |
Checks that do not apply, such as prices on a site without prices, do not count, and the total is scaled to 100. If the front page does not answer, no score is given: the site is not measured. The check also looks for text that resembles instructions to AI assistants (prompt injection), also in hidden text. Such findings do not cost points, but come first among the actions. A few zero-width characters, which often come from copy and paste, count as low risk.
The check also lists what the site has open for AI beyond the pages: news feeds, calendar, search and actions in schema.org, open data, OpenAPI and MCP. This gives no points yet.
We keep no log of the addresses that are checked, and we use no cookies. The check does not run JavaScript; content that is only made in the browser is not seen. That is also how many AI agents read web pages.
Other free checks measure more technical details for developers, for example Cloudflare's isitagentready.com. This check adds yardsticks for public bodies, organisations, parties and news media, the scan for hidden instructions, plain advice, and a ready AI business card. What matters most is still your own clear website; a free Google Business Profile helps too.